MOFILM

Last week we was sent to a workshop with a company called MOFILM. MOFILM inspires film-makers to create videos for big brands and social causes. There revolutionary new process is transforming the video creation industry by connecting brands more directly with film-makers and eliminating multiple layers of beauracracy and administration which waters down creativity and inflates costs in traditional processes. We where asked to make a short advertisment for the brand of a 15 - 25 second films that encourage young people to sit up and take notice, using the visual mnemonic of a gentle whack on the head with a copy of the paper. After we created this short film we was then to edit it but out of our group we didnt real no how to use the editing software that we could access. I felt that the experience was good even though we didnt get to finish it because of the issues we had with editing, but found the overall task exciting and creative and gave me a better insight to filming and how to film.