So we are
back after Christmas and getting on with the Applied Media Research presentation.
We have been looking at what cross platform television is to go towards our
presentation. I found myself focusing on the more popular shows and what second
screen interaction they had to offer.
We put
together some questionnaires and gave them out, The envelopes contained 4
postcards each for a different section of the questionnaire. These were: age,
gender, technology they owned, what second screen apps they used and
information about how they use social networking with television.
As you can
see from the graph, we did not ask the same amount of people from each age
group but started to concentrate on more on the age that actually used a second
screen, which leaned us more to the age 16-22 and 36-50+. We also asked an
equal amount of male and females to see the ranges in gender but from the
answers we got, the only range of answers was depending of peoples ages.
Most of the
people we asked used a social networking site, most of them using Facebook with
14/20 people saying they had a Facebook account. 60% of the people we asked
used a social networking site whilst watching the television. The ones that
said this said they like to post statuses or tweet about what was going on and
therefore can have online conversations with friends about the programme. With
further investigation and research into this popular statement we realised
there was clearly a lack of attention on the television programme itself, which
could potentially lead to a serious issue for advertisers.
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